Cliff House, an iconic Maine resort since 1872, has undergone a landmark transformation. It now stands as one of the most captivating waterfront destinations, inspiring travelers with stunning views, intuitive amenities, and emotionally rewarding encounters.
Nubb's Lobster Shack needed a way to inform guests when they were open. Instead of the traditional open/closed signage, I came up with the idea of the lobster claw.
A quarterly newspaper that serves as a guide to the resort activities and informative stories about the people and places that make Cliff House and surrounding areas special. The Navigators are printed on newsprint to give an authentic newspaper look and feel.
The Spa at Cliff House developed a seasonal program where each of the seasons had a specific treatment plan that not only determined the spa treatment, but beneficial foods and drinks, recommended exercise, and products to use during the season.
Revamping the Cliff House boutique "will return" sign, I aimed to transcend conventional signage by infusing a playful, nautical-themed vibrancy that resonates with the resort's distinctive atmosphere.
Creative Director: Brent Koepke
Art Director: Brent Koepke
Copywriter: Mark Sunderland (themarksunderland.com)
Designer: Brent Koepke
Project Management: Brent Koepke
Photography: Thomas Hart Shelby / Goat Rodeo
Printer: Southeastern, Newspaper Club
Agency: brent.
Art Director: Brent Koepke
Copywriter: Mark Sunderland (themarksunderland.com)
Designer: Brent Koepke
Project Management: Brent Koepke
Photography: Thomas Hart Shelby / Goat Rodeo
Printer: Southeastern, Newspaper Club
Agency: brent.
